Sales Tips for Reluctant Sales People

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Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you […]

Fear-Based Decisions Are Bad for Business

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At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. I call it going down the wormhole! You know that time when whatever you do just doesn’t […]

Need More Clients? Think Like a Farmer

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Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in the spring. He […]

How to Attract RED HOT Client Testimonials in 3 Easy Steps

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Getting people to talk about you isn’t that hard. Getting people to say great things about you (especially in writing) can be a little trickier but it’s certainly possible and it’s very powerful when they do. It’s Marketing 101. We learn that when someone else says something about you, it carries a whole lot more […]

Ditch Your Marketing Overwhelm

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Do you ever get overwhelmed trying to find the right marketing pillars for your business? Stupid question, right? We all do from time to time. Although a little bit of overwhelm is natural when you’re learning something as complex as marketing, there are some very strategic moves you can make to make it as simple […]

How Vital are your Vital Statistics?

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Back in the 60’s, when I was a mere slip of a girl, it was a regular thing for young women to compete in beauty contests. Whether it was a low-key affair in the local holiday camp or seaside resort or all the way to the Mecca of contests, Miss World. These were commonplace and were […]

Why ignoring this WILL cost you sales this year.

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I hate to be the bearer of bad news but this could be a tricky year for some business owners. There are many who are still not facing up to the fact that there are fundamentals you just cannot ignore any time in business. Let alone when things are getting a bit rocky as this year […]

What HUGE marketing lesson can be learned from Ant & Dec?

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Even if you are not a fan of the TV programme Top Gear or the presenters, Ant and Dec… I am sure you are not unaware of the recent facts and circumstances surrounding them. Ant and Dec have just signed a new £30 million contract and the Top Gear TV programme ratings have dropped dangerously low in […]

 
 

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