Need More Clients? Think Like a Farmer

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Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He planted seeds in the spring. He […]

How Well Do You Really Know Your Ideal Client?

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We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mum as much as you can the CEO of a Fortune 500 company), pain points (mum […]

Ditch Your Marketing Overwhelm

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Do you ever get overwhelmed trying to find the right marketing pillars for your business? Stupid question, right? We all do from time to time. Although a little bit of overwhelm is natural when you’re learning something as complex as marketing, there are some very strategic moves you can make to make it as simple […]

Bored of the B… S…?

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Yesterday I attended a one-day seminar hosted by a prominent author and business thought leader. It was marketed as being a deep dive into his book (which I am a big fan of) and an exploration of how you can add these principles to your own business. And I absolutely expected to be offered an […]

How Vital are your Vital Statistics?

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Back in the 60’s, when I was a mere slip of a girl, it was a regular thing for young women to compete in beauty contests. Whether it was a low-key affair in the local holiday camp or seaside resort or all the way to the Mecca of contests, Miss World. These were commonplace and were […]

Why ignoring this WILL cost you sales this year.

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I hate to be the bearer of bad news but this could be a tricky year for some business owners. There are many who are still not facing up to the fact that there are fundamentals you just cannot ignore any time in business. Let alone when things are getting a bit rocky as this year […]

This Is Why Your Marketing Isn’t Working

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I have been in business for a long time and for me it’s not all about the money (though I am a big fan of that) I am fascinated with what makes us tick, what is that “thing” that makes some people successful and others not. Now there are a million books written about the […]

A Confused Mind Doesn’t Buy!

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We know a confused mind doesn’t buy but clearly it doesn’t sell either just look at the last election… I know the last general election seems like a long time ago now but for us in business, there was a huge lesson to be learned by the sweeping of the boards of the Conservatives in […]

 
 

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