Sales Tips for Reluctant Sales People

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Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you […]

How Well Do You Really Know Your Ideal Client?

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We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mum as much as you can the CEO of a Fortune 500 company), pain points (mum […]

Ditch Your Marketing Overwhelm

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Do you ever get overwhelmed trying to find the right marketing pillars for your business? Stupid question, right? We all do from time to time. Although a little bit of overwhelm is natural when you’re learning something as complex as marketing, there are some very strategic moves you can make to make it as simple […]

Bored of the B… S…?

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Yesterday I attended a one-day seminar hosted by a prominent author and business thought leader. It was marketed as being a deep dive into his book (which I am a big fan of) and an exploration of how you can add these principles to your own business. And I absolutely expected to be offered an […]

How Vital are your Vital Statistics?

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Back in the 60’s, when I was a mere slip of a girl, it was a regular thing for young women to compete in beauty contests. Whether it was a low-key affair in the local holiday camp or seaside resort or all the way to the Mecca of contests, Miss World. These were commonplace and were […]

Why ignoring this WILL cost you sales this year.

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I hate to be the bearer of bad news but this could be a tricky year for some business owners. There are many who are still not facing up to the fact that there are fundamentals you just cannot ignore any time in business. Let alone when things are getting a bit rocky as this year […]

Don’t miss out because of your inner Sales Snob.

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To Sell or Not to Sell, that is the question. I was interested to read in a local business network, remarks made to someone in the early stages of their business when they asked the advice of group members as to whether they should or shouldn’t offer a Black Friday deal. Many people responded NOT […]