I don't mean to be rude but the chances are your LINKEDIN PROFILE is at best-forgettable or at worst-BORING!

Now, I'm not suggesting you have to go all JAZZ HANDS on your profile BUT you do need to be putting a memorable distance between you and your competitors to ensure you stand out.

When you take the time to do this really well, your profile will speak directly to your ideal client, their problems AND what they want to achieve. They will feel like you are reading their mind (which in a way you are)

Just in case you hadn't noticed, you're operating in a very crowded marketplace.

Therefore your Linkedin Profile has to be crystal clear in its presentation as to why you are the right choice for your ideal clients to spend their hard-earned cash on.

Without that clarity, within ten minutes they won't even remember who you are, let alone return to buy from you.